How Lingo helped a remodeler redesign its logo and website for better leads

The Challenge:

High-End Work, A Brand That Didn’t Match

Newline Contractors built luxury spaces, but their image looked like every other GCs. Their craftsmanship was top-tier, but their brand wasn’t selling it. Instead of attracting premium clients, they were blending in with the crowd.

• Their identity was forgettable. A generic logo and inconsistent branding didn’t reflect their level of work.
• Their website wasn’t working for them. A slow, outdated WordPress site flooded with junk leads wasted time instead of bringing real opportunities.
• Their sales pipeline was inefficient. Relying on word-of-mouth meant they were reacting to leads instead of strategically bringing in the right ones.

They needed a brand and website that worked as well as their builds did.

The Insight:

Luxury Clients Expect a Luxury Experience—From First Click to Contract

High-end clients don’t just hire based on skill—they hire based on trust. If your brand doesn’t feel premium, they assume your work isn’t either.

• First impressions are everything. Their website wasn’t just a portfolio—it needed to feel high-end and seamless.
• Lead qualification had to be smarter. Instead of filtering through junk inquiries, their site should only bring in real projects.
• A brand that blends in can’t charge more. Positioning as the go-to for “high-end renovations without the high-end price tag” would set them apart.

The challenge wasn’t just visibility—it was making Newline feel as premium as the work they delivered.

The Solution:

A Brand & Website Built to Convert

We rebuilt Newline’s brand and sales pipeline from the ground up—refining their identity, tightening their messaging, and designing a website that worked as hard as they did.

• A refined brand identity with a logo, typography, and color system that reflected their craftsmanship.
• A sleek, conversion-optimized Webflow site that was easy to update and built to showcase their work in the best light.
• A Typeform-powered lead qualification system that weeded out junk inquiries and connected directly to HubSpot—streamlining their sales process.
• Positioning that set them apart: “Build beautiful without breaking the bank” framed them as the smarter choice in luxury renovations.

The result? A 47% increase in qualified leads and a brand that finally matched the work.