How Lingo helped a new app go from pitch to paid with punchier storytelling

The Challenge:

A Big Idea That Needed to Feel Real

Mindful Rabbit wanted to help young adults ease into mindfulness before meditation. But investors don’t fund ideas—they fund execution. Without a clear story, a tangible product, and proof of demand, funding wasn’t happening.

• The pitch lacked urgency. The problem wasn’t framed in a way that made investors feel the need to act.
• The product felt abstract. Without high-fidelity visuals, it was just an idea on a slide deck.
• No proof of demand. Investors needed validation that real people wanted this solution.

They didn’t just need a pitch deck—they needed a brand story investors could buy into.

The Insight:

Meditation Apps Skip Step One—Mindful Rabbit Didn’t

Every other meditation app assumed users knew how to meditate. But Mindful Rabbit tackled the real problem—helping people take control of their minds before they even got there.

• Framing matters. Instead of “meditation is hard,” the pitch became, “every other app skips the first step.”
• Investors fund solutions, not ideas. They needed to see a clear market gap and product vision.
• Scale had to feel inevitable. Mindful Rabbit wasn’t just an app—it was an entire category waiting to happen.

We had to turn an idea into an opportunity too good to pass up.

The Solution:

A Pitch That Made Mindful Rabbit Impossible to Ignore

We built a pre-launch brand ecosystem that made the product feel inevitable—before it even existed.

• A high-fidelity app prototype that showed exactly how it would work.
• A Webflow landing page that teased the experience and drove pre-launch signups.
• An animated pitch video that told the story in 60 seconds flat—turning meetings into money.
• A subway ad campaign concept that made investors see the scale before launch.

The result? $250K in pre-seed funding and 4,000+ pre-launch signups. Mindful Rabbit didn’t just sell an app—they sold a movement.