How Lingo helped a new athleisure brand look as premium as its product

The Challenge:

A Premium Product With a Brand That Fell Short

Elástica made high-performance athleisure—but their brand wasn’t keeping up. The quality was there, but the packaging, logo, and color system didn’t match the product’s premium feel. Instead of standing out, they looked like just another generic activewear brand.

• Their logo lacked versatility. It stretched awkwardly across products and lost impact at different sizes.
• Their color system was inconsistent. Packaging, website, and product tags all looked slightly different, weakening brand recognition.
• The unboxing experience fell flat. Instead of reinforcing a premium feel, their packaging felt forgettable.

They needed a visual identity that moved as seamlessly as their apparel.

The Insight:

A Brand That Moves Needs a Visual System That Keeps Up

In the DTC space, every interaction matters. Elástica’s brand had to feel premium not just on the rack, but across every touchpoint—packaging, digital, and beyond.

• Logos that don’t scale lose impact. A flexible mark was essential for everything from product labels to billboards.
• Color inconsistency weakens trust. Precision across CMYK (print) and RGB (digital) was non-negotiable.
• Unboxing is branding. A forgettable package meant a missed opportunity to reinforce the premium experience.

If the goal was to sell performance and style, the brand needed to embody both.

The Solution:

A Visual Identity That Moves

We refined Elástica’s brand from the inside out, creating a flexible identity system that worked across every platform and product.

• A scalable, structured logo that adapted seamlessly across digital and physical applications.
• A precision-matched color system that ensured consistency across packaging, website, and social media.
• A fully reimagined unboxing experience with premium packaging that felt just as good as the product inside.

The result? A brand that looked as premium as it performed—built to scale, built to last.